Audience building tips, essential winning social media formula for a direct marketing channel straight to your target audience.
Social media platforms can be effectively used to increase awareness of your brand, interact with followers, and learn more about the tastes and attitudes of your potential customers or clients.
Are you ready to start growing your social media audience? That is the question.
If you are, great.
Many others are stifled. For them, building a dynamic social media following is like being marooned on a deserted island.
To help you get started on the right track, here are five audience building tips you need to grow a lucrative social media following.
There is a certain mindset you need to have if you want to grow your audience on social media.
Most platforms are fun, relaxed, and friendly. You have to be ready to interact in a positive way, not promoting your offering too hard. And, not creating an expectation of anything in return.
Being a positive, helpful presence, as compared to direct and pushy, means you will see much better results from your efforts.
Tip #1: Get in the right state of mind every time before you log on. Start building your audience with an attitude of gratitude. Believe in you. Believe in your offering. Believe properly working this platform will work for you. Positive returns will come your way.
What are your goals for growing your audience on social media?
“Because everybody’s doing it” is not good enough.
Decide what you want to achieve through your target audience. Be clear on how it fits into your overall business plan.
For example, you may want to build a large, engaged community so that you can lead them to your blog.
Or, perhaps you want to share your expertise so you can offer information products or a membership opportunity.
Maybe you just want to increase awareness of your brand.
Whatever it is you are focusing on; your specific goal should direct every decision you make.
Goals keep you focused.
Goals define what needs to be done.
Tip # 2: Define your social media goals clearly; stay focused..
Who is your target audience?
The answer should roll off of your tongue. No thinking. Automatically.
Audience building is what your social media presence is all about. If you are not certain who your target group is, you could easily invest loads of time and money focusing on the wrong people.
Define your target market in terms of demographics, behaviors, and attitudes. Learn as much as you can about the target group you want to attract.
Why? Because the solution you offer, the product you are marketing is what they are looking for.
Providing value driven content that engages your target audience is the real social capital.
Value content is the currency of social media.
Poor quality content, no followers. Great content to the wrong audience, no followers.
Quality content to the right audience will reward you with followers. Followers are the prospects for you service, product, or offering.
Tip # 3: The one-two punch is quality content to the right group of people. It will result in more followers and more prospects.
Chat with any investment coach and you quickly learn for best results and security investing is the long game.
Investing in social media, like investing your hard-earned cash, is a long game.
There will be ups. There will be downs. You will likely not see immediate results. Do not despair. They will come.
What gets results is regular, consistent action. Consistent action includes logging in daily and posting quality content.
It means dealing with comments, promptly.
It means replying to messages, promptly.
It means maintaining your website, creating new posts, and dealing with each of the little hiccups that plague social media, promptly.
Good time management is an asset.
Decide how much time you are going to invest each day. List tasks you are going to perform during that time. Focus on what is important. Set the trivial aside.
Audience Building Tip #4: As the size of your target audience increases, consistent daily action will be paramount. Stay focused on what needs to be done. The rewards will follow.
In real estate the mantra is location, location, location. In the world of social media, the mantra is engage, engage, engage.
The key to success on social media is to engage your audience through quality content.
That is what the operators of social media platforms are all about. Specifically, attracting users to their platform through quality content that you publish.
This means sharing content that your followers not only want to consume but also interact with.
It should be content that gets them commenting, liking, and sharing.
It is content that can be delivered by text, infographic, video, podcast, livestream, or any combination.
Whatever the means you chose, success comes through when it engages your followers. That is a win-win.
The platform operators wins by having followers interested in what they can find. You win by having followers interested in what you are offering.
When it comes to engagement, there are many avenues you can take to create opportunities for your followers to interact.
You can ask questions, present challenges, conduct surveys, and so on.
As more and more people interact with your content, that creates momentum. This means others will want to be involved.
Momentum is a powerful force leading to a going viral moment.
Tip #5: Create opportunities for your audience to engage with your content, with you, and with other followers.
These 5-tips are not the be all and end all of developing a strong presence on social media. But if you can make these a priority then the rest will fall into place.
Social media is not static.
Social media is dynamic.
It constantly changes.
This means it is essential that you too be flexible. Change in all things is inevitable in time. In the realms of social media, change is continuous, ongoing.
But it can be conquered, corralled, and catapult you to success.
Question: What is one strategy or tip you learned that made a noticeable difference in building your audience?
Let us know in the comments below.
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