A Unique Value Proposition (UVP), in its strictest sense, provides concise insight on how what you have to offer will champion the specific needs of your clients. In other words, for your target audience, it is what you bring to the table that your competitors do not. There is another application for a UVP that […]Read More "Unique Value Proposition Why You Should Have One"
100-Pound Telephone Paralysis of the Mind At one point in my life, I sold cars. Two life lessons I learned were about tire kickers and the 100-pound telephone. The 100-pound telephone really does exist. I saw it many times. It was especially evident on the quiet, slow days. Days with very few people driving in […]Read More "100-Pound Telephone Paralysis of the Mind"